Engagement

Comments, messages and store reviews in one queue

Comments, mentions, DMs, app-store reviews and reactions from every connected account land in the same place. Filter by brand, platform, account, type or unread; archive or mark a filtered set read in one action; the list refreshes itself as replies arrive.

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Capability-aware

Each account exposes only what its platform actually supports: reply, hide, delete, like, pin, or a one-time private reply to a public commenter.

Scoped by client

What a member can see and act on is decided in one place: their role and the clients assigned to them.

Bulk actions

Filter down to a set, such as one platform, one type or everything unread, then archive it or mark it read in a single action.

Common questions

Which platforms does the inbox cover?

The social media inbox covers Facebook Pages, Instagram, Threads, X, LinkedIn pages, YouTube, WeChat Official Accounts, Mastodon, Bluesky, Telegram, Discord and WhatsApp Business, plus Google Business Profile, App Store and Google Play reviews.

Can I answer App Store and Google Play reviews here?

Yes. App reviews arrive with their star rating and you reply from the same inbox as your comments. On the App Store you can also delete your developer response.

Can I handle messages in bulk?

Filter by brand, platform, account, type or unread, then mark read, archive, hide or delete in bulk. You see a preview of what will run and what will be skipped before anything happens.

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Scheduling

Schedule as many posts as you need: choose the timezone first, then the publish time, so each market gets the hour you meant. Search the queue by keyword, client or platform, switch between list and calendar, and reschedule from the row.

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Analytics

OmniFire collects what each platform actually returns at the account level, per post and per platform, then puts it in five tabs over one dataset: overview, posts, operations, app stores and business listings. Filter by brand, account or date range, compare accounts side by side, sort any column, export, and sync on demand.

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App operations

Downloads, updates, uninstalls and revenue for both stores, with ratings by territory and a per-country breakdown. Apple adds store impressions, product page views, conversion and opt-in usage data (sessions, active devices, crashes); Google adds store-listing visitors and conversion, install base, crashes, ANRs and 28-day crash and ANR rates. Every number stays labeled by store and is never added across stores. Store reviews, including their full history, arrive in the same inbox as your comments, so users get answered from one place.

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Business profiles

Brand identity, business details and locations are maintained in one place, published out to each platform, and their results come back to the same dashboard.

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Team collaboration

Members are given roles and permissions that match what they do, and each one sees and acts on only the brands, accounts, inbox and analytics they are responsible for. Clear division of work, scoped permissions and a review workflow are what keep delivery consistent.

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Social, business profiles and apps, managed together.

Connect an account, publish something, and watch the numbers and the replies come back to the same place.

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