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OmniFire vs Metricool

Both tools schedule posts to the major social networks. They differ in how you pay, which platforms they reach and what sits next to publishing. Every fact below comes from the two vendors' public pages, checked on October 12, 2026.

When Metricool is the better fit

  • You want to start free: the Free plan covers 1 brand and 20 posts a month.
  • Client reporting matters most: PDF and PPT reports from Starter, a Data Studio connector from Advanced.
  • You track competitors: Starter analyzes up to 100 competitor profiles.

When OmniFire is the better fit

  • You also publish to Telegram, Discord, WeChat Official Accounts, Bilibili or Kuaishou.
  • You post to X: it's included in every OmniFire plan, while Metricool sells it as an add-on.
  • You look after App Store and Google Play ratings and reviews next to social.

Side by side

OmniFireMetricool
Pricing modelFlat monthly price per planBy number of brands
Free planNot includedYes, 1 brand and 20 posts a month
Starting price$19.99/mo for 5 accounts$20 a month, billed annually (5 brands)
Annual discountNot includedUp to 24% off
Free trial7 days, no credit cardNot listed on their site
Publishing platforms1510
Telegram and DiscordIncludedNot included
WeChat, Bilibili and KuaishouIncludedNot included
Scheduled postsUnlimited20 a month on Free, unlimited on paid plans
Engagement inboxIncludedIncluded
Approval workflowFrom BusinessFrom Advanced
Business profilesMulti-platform listing editing, from ProfessionalGoogle Business Profile posts
App Store and Google Play data and reviewsAll plansNot listed on their site
Link-in-bio pageNot includedYes (SmartLinks)
Public APINot includedFrom Advanced
AI writingFrom 100 AI polishes a monthFrom 5 AI credits per brand a month

Sources

Checked on October 12, 2026. Prices are in USD before tax. Vendors change their plans often, so confirm on their site before you buy.

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Social, business profiles and apps, managed together.

Connect an account, publish something, and watch the numbers and the replies come back to the same place.

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